Enhancing Flipped Classroom with BeeMSee Board Game

Business Model Canvas (BMC) is an essential topic in Fundamentals of Entrepreneurship. Most students face difficulties learning BMC because their lack conceptual understanding nine boxes BMC: customer segments, value propositions, channels, relationships, revenue streams, key resources, activities, partnerships, and cost structure. To minimise the difficulties, this innovation has introduced BeeMsee as educational board game for teaching topics flipped classroom approach. The main objective to provide with materials that increase motivation through a game-based This BeeMSee built based on activity theory both fun by facilitating BMC. It consists board, tokens, money, two types cards. innovative enables effective collaboration among students, allowing them contextualise within experience enjoyment simultaneously. also cultivates students' creativity, critical thinking, communication, personal social competencies. They can prepare questions lecturers before coming class. Hence, had more time discussion during synchronous lecturer. product potential be patented commercialised. aimed at university improving general public's business decision-making.